Marketing
Marketing
Today’s successful marketing leader is a far cry from the brand and communications specialists of the past. In today’s digital world, the marketing leader needs to be someone that will deeply immerse themselves in business-strategy formulation, understand the sales and lead-generation process including tools and systems, and be an expert in data analytics on both the customer-behavior and enterprise-wide levels.
Great marketing leaders will be attached at the hip to the CIO, CFO, and CRO, or parallel titles in a smaller organization. They are comfortable and effective at leveraging resources and deploying support in key areas of the entire company. The marketing “department” is really a virtual team that is part of every element of the company’s success.
GameChanging marketing leaders should be measured not just by the growth they can support, but what they can actually drive. Particularly in today’s world, where tradeshows, events, and marketing spend have all changed drastically, a marketing executive needs to be a leader in both strategy and execution to be considered a true GameChanger.
Sample searches include:
- Chief Marketing Officer
- Vice President Marketing
- Head of Growth
- Marketing Operations
- Vice President eCommerce
- Marketing Analytics/Data Scientist
